Category: General

Is a Lack of Employee Recognition Damaging to Company Performance?

Category:Financials | General

In short: yes. And if you don’t understand why, you should probably read on.

It’s been researched, published and proven: engaged employees drive business results. Based on a combination of studying companies’ financials and conducting engagement surveys, HR industry analysts stand behind the performance and engagement equation. While the hard facts have been signed, sealed and delivered to employers, it’s not rocket science that people who are recognized are more invested in the success of business. They are infused with a mission and feel responsible and accountable for how well the company performs.

But perhaps employers need to consider the repercussions of a disengaged workforce to truly understand the damaging effects lack of recognition has on a company. Typically, disengaged employees are directly affiliated with:

Increased turnover rates
Decreased employee empowerment
Unsatisfying performance results
Poor team culture

That’s right. All of your biggest problems can be attributed to one problem: disengagement. This may be surprising, but what comes as even more of a shock to employers is how easy the solution is to overcome disengagement and turn around business results.

Recognition is the best form of feedback. Failing to recognize workforce’s accomplishments as an employer means your team is less likely to drive results. Managers and leaders alike should use recognition to drive the bottom line and foster a meaningful relationship with their teams. Today’s employees want to be acknowledged for successes affecting the company and are more inclined to drive results when their work is celebrated. Employee Recognition increases productivity and creates a culture of engaged employees, positively affecting your company’s bottom line.

What’s more is that employee recognition is not complicated, in fact it’s completely on the contrary. Recognition is simple and comes quite naturally to people outside of the workplace. Think about when you’ve said “thank you” or “great work” to someone. There are many reasons why you may have applauded that person or team:

To make them feel good and validate hard work. Recognition makes the person recognized feel accomplished, but it also makes the recognizer feel great to share their approval or admiration.
To drive positive behaviors. What gets recognized gets repeated, so telling someone what you saw what they did encourages them to achieve again.
To increase your reputability. If people know that you recognize other’s accomplishments, you maximize your team player profile, attracting great talent to your teams due to reputation.
To secure future results. People will be more willing to help, or drive results, later when they remember how they were recognized and encouraged before.

You say thank you to the Starbucks barista every day and you congratulate your children on their great marks – so why aren’t you recognizing your employees? The reality is that a “thank you” is much more powerful than a bonus. Take this and couple it with the fact that it is entirely aligned to business success. Makes you wonder why you’re not recognizing more, doesn’t it?

Recognition changes the employment relationship; it encourages teamwork and camaraderie, reinforces company culture and taps into discretionary effort. For management, not only are these elements directly related to achieving targets and goals, but it’s also a reflection of effective leadership.

Is Judgment Recovery Getting a Bad Rap? Here’s a Rebuttal

Category:Financials | General

As a serious contributor to the judgment recovery industry since 1997, of course I follow any and all available information having to do with my chosen field. Lately I’ve seen many, many articles and blog posts claiming that collecting “overages” from foreclosures is a better way to go than operating a judgment recovery business.

Apparently all of these posts have been written by the same person, who appears to be self-promoting a new program. And that’s fine, of course. But if you happen to take a closer look, all you’ll see is poorly written content that is basically nothing more than a new form of “Blog Spam” choking up the search engines with irrelevant information. This is an emerging marketing technique designed to boost search engine rankings. It actually works quite well if the campaign is conducted responsibly.

Folks, I promise you – there is nothing new about the methods being promoted to make money collecting judgments in these posts. The same principles apply to any traditional judgment recovery business. ALL of it boils down to enforcing civil money judgments, regardless of what “spin” you put on it.

Here’s the kicker: you’ll need to find judgment holders (the person who won the money judgment in court) whose debtors (the ones who owe the money) have lost their homes due to foreclosure. This entails looking up foreclosures and then conducting further investigation to determine whether that person also happens to owe a judgment. It’s a simple process and there’s nothing mysterious about it.

You will still need to:

Find the judgment holder’s contact information.

Approach the judgment holder with a clear and appealing offer to assign the judgment.

Use the basic enforcement procedures necessary to seize the funds resulting from any overage due to the foreclosure.

Understand and comply with federal legislative Acts – like the Fair Debt Collection Practices Act, the Fair Credit Reporting Act and the Gramm Leach Bliley Act – to keep you out of any potential legal hot water.

Have a workable support solution and/or network of your industry peers.

And – obviously – you’ll need to know how to operate legally within the court system.

If you can convince yourself that a training provider can deliver on these vital aspects – then go for it. This is not a get-rich-quick type of business, by any means, and it does require training and research. After all, you wouldn’t hop into a car and drive if you didn’t know how to operate a vehicle, would you? Of course not – you need to learn how first. You’ll need a good instructor, as well.

Easy money? No. Worth it? Absolutely!

Judgment recovery is a great business and as the owner and founder of Sierra Judgment Recovery, I for one am proud to count myself an influential leader in this field. This post is certainly not meant to be self-promoting on my part. If you’re shopping for judgment recovery training programs, or just curious about it, I’d encourage you to Google: “Judgment Recovery Training” to get a look at your options.

Logo Embroidery For A New Year

Category:Business | General

The design process can be enjoyable and refreshing. Established brands or start-ups alike can take a lot of experience from simply creating a fool proof logo. The major elements are color, font, and symbol. The three of these elements must work together coherently in order to create a winning design. Sometimes you can get away with only using two of the three. No matter the case, at some point or another you will need them to create a new and exciting look. You need the ultimate visual that the hordes of customers will fall head over heels in love with; a sensory blend- colorful, intuitive, and domineering. Use what you learn to the best of your advantage because it will help you reap the benefits in the end.

This new sketch of an idea should be rounded to the T. You cannot get caught realizing that it does not translate well into other media. It may look great on white stationary but does it look so nice when it is embroidered onto staff shirts? You cannot have a symbol meant to represent your company that has potential to look sloppy when it is placed onto company logo shirts.

Color coordination is crucial. Match a backing color to those in the visual concept. You can test out how colors react in programs like Photoshop. Does the company symbol and title “pop” or does it sizzle and fade into the background as if it is being absorbed by a vat of ink. This is important to note.

It is also a good time to check how well the font works with the coloring. A perfect example is how Gap used white font for their dark blue background. However if you noticed, when they place their company name onto shirts they have any number of color combinations. This is simply because they work with the color wheel to determine the best pairings. What made their brand so recognizable was the font. It is clear, crisp, and timeless. There is nothing particularly unique but it portrays just enough sophistication without being stuffy. The interesting thing is how people reacted to the redesign in the last year, which draws us to the conclusion.

Do not change the style so significantly that you shock the system. Consumer comfort is always going to be vital to success. Sometimes a flop can damage the brand reputation. As petty as that sounds it is important to keep that in mind when you decide to redo anything. Always stick to the basics and you should survive a transition.

Marketing to the Female Brain

Category:Business | Financials | General | Health | Technology

The differences between women and men are not only well-documented, but frequently at the heart of jokes and good-natured ribbing. The fact is, men and women simply are wired differently.

In human relationships, women tend to communicate more effectively than men, focusing on how to create a solution that works for the group and talking through issues. Men tend to be more task-oriented, less talkative, and have a more difficult time understanding emotions that are not explicitly verbalized. Men typically prefer to peel away the extraneous detail and focus on the job at hand. To women, however, those details add richness and depth and are a very necessary part of their decision-making process.

Here are some of the neurological reasons for these differences:

The Basics. The male brain is organized in a neatly structured and compartmentalized way, where the female brain is more web-like and networked in structure.

Female brains have four times the number of connections between the left and right sides of the brain, which means they have to process information four times faster than men and take in four times as many signals that must be filtered.

Men have “The Big T” – testosterone – which is responsible for many of the male personality traits like self-assertiveness, competitiveness, risk-taking and thrill-seeking. Men also tap the right side of the brain, but not as often as women, or as deeply. While the male brain goes from point A to point B in a linear fashion, the woman’s brain operates in a more circuitous fashion.

The parts of the brain that control speech and language are more pronounced in females. Yes, women talk more. Typically 12,000 words a day more. But that means, given the right circumstances, women are 10-20 times more likely to share those good experiences and become walking advocates for a brand.

Reaction to stress. Men tend to have a “fight or flight” response to stress situations, while women approach these situations with a “tend or befriend” strategy. The reason for these different reactions to stress is rooted in hormones. The hormone oxytocin is released during stress in everyone. However, estrogen tends to enhance oxytocin, resulting in calming and nurturing feelings whereas testosterone, which men produce in high levels during stress, reduces the effects of oxytocin.

Emotions. Women typically have a larger deep limbic system, which promotes bonding and nesting instincts, and enables women to better express their feelings than men. The down side to this larger deep limbic system is that it also opens women up to depression, especially during times of hormonal shifts such as after childbirth or during a woman’s menstrual cycle.

One of the key ways that marketers can better engage with women is to understand what makes her uniquely female. And understanding that doesn’t mean they will alienate men in the process. On the contrary, while women expect more from the brands and products they do business with, men ultimately benefit from those high expectations as well. So if a brand meets the needs of the woman, typically it will exceed the needs of the man.